AI in Business: Opportunities and Limitations

The impact of artificial intelligence (AI) in students’ learning is a topic of significant research importance due to its potential to transform education and enhance learning outcomes. Understanding the implications, benefits, and challenges associated with AI integration in student life is crucial for educators, policymakers, and researchers to make informed decisions and shape future educational practices. The research on the impact of AI on students’ learning holds several key significances like Educational Advancement, to identify how AI technologies can enhance teaching and learning processes. It provides insights into how personalized learning experiences, adaptive assessments, and AI-powered support systems can optimize educational practices, leading to improved student engagement, performance, and overall academic success Tailored learning experiences with the customization of educational experiences to individual student needs, preferences, and abilities. Research in this area helps educators understand the potential of AI to create personalized learning pathways, adapt instructional content, and provide real-time feedback, fostering self-directed learning and promoting student autonomy. Academic Support and Intervention with AI-powered academic support systems have the potential to identify students at risk and intervene proactively to improve student success rates. This research also aids in developing effective strategies and tools that can accurately identify academic challenges, provide timely interventions, and support students in overcoming difficulties, ultimately enhancing retention rates and graduation outcomes. SPSS provides a comprehensive set of tools and techniques for data management, data transformation, and statistical analysis. The impact of artificial intelligence (AI) in students’ learning is analysed using correlation and reliability analysis in this research.

Despite their importance for the expansion of the economy, many microenterprises have difficulty obtaining bank loans. Therefore, it is crucial to investigate the many factors that influence the availability of capital for Peruvian microenterprises. A total of 249 microentrepreneurs were randomly selected from Huaraz, Chiclayo, Lima and Tacna (Peru) and interviewed face-to-face using a structured direct questionnaire. Access to finance for microenterprises was significantly affected by four specific factors: knowledge of government and private support; frequency of use and destination of credit; requirements to apply for financing; and the term and cost of financing. An empirical analysis of the variables that affect access to financing for Peruvian microenterprises in the period of economic recovery, a topic that has been little studied in the Peruvian context, is contributed.

As businesses continue to incorporate technologies that use AI into a variety of business processes, the connection between employee attitudes towards AI and job insecurity has attracted some attention. However, a critical aspect that has not been covered in the existing literature is the potential mediating role of digital literacy in shaping this relationship. This study investigates the interplay between attitudes towards AI, job insecurity, and digital literacy among HR employees through an online survey. Utilizing established scales, including Attitudes Towards AI (ATAI), Job Insecurity, and Digital Literacy, significant results reveal a substantial mediated relationship. Finding also states a significant impact of attitudes towards AI on job insecurity. Acceptance AI attitude indirectly reduce job insecurity through heightened digital literacy. Also, the pivotal role of digital literacy as a mediator, emphasizing its importance in alleviating job insecurity concerns amidst AI integration. These findings offer practical insights for organizations seeking to foster employee confidence in AI-rich workplaces.

This paper examines the transformative field of smart modular farming systems, a convergence of cutting-edge technologies with traditional agriculture. By integrating sensors, data analytics, automation, and artificial intelligence (AI), these systems revolutionize crop management, resource optimization, and sustainability. Sensor technology enables real-time data acquisition for precise decision-making, while the Internet of Things (IoT) interconnects devices, creating a dynamic environment for efficient operations. Automation and robotics streamline labor-intensive tasks, boosting productivity and minimizing resource us- age. Data analytics and AI-driven insights empower farmers with in- formed strategies for effective crop health management. Exploring the components of smart modular farms, we delve into crop monitoring, water management, nutrient precision, pest control, and energy efficiency. Real-world case studies showcase tangible successes, including heightened yields and reduced environmental impact. While challenges like initial investments and data security exist, ongoing advancements in sensor technology, AI algorithms, and automation are poised to address these concerns.

In the evolving landscape of technology, the rise of cyber- attacks poses a significant threat to information security. This paper presents an approach that integrates an Intrusion Detection System (IDS) with a Security Information and Event Management (SIEM) system to enhance the detection and mitigation of various cyber threats. The pro- posed approach aims to address the challenges of recognizing unknown attacks, false positives, and rapid incident response. The experiments confirm that the proposed approach provides higher performance than traditional IDS system.

In recent years, with the continuous improvement of environmental protection awareness, the green economy and low-carbon economy have become the focus of people's attention as representatives of green industries, new energy vehicles, and renewable energy power generation are playing a more critical role in the rapid development of China. Therefore, in this context, the analysis method based on the OLS model in this paper aims to explore whether there is a correlation between the sales volume of new energy vehicles and the power generation of renewable energy in China, as well as the impact on the sustainable development of green economy and low-carbon economy. This paper focuses on the significant correlation between renewable energy generation (green energy utilization including renewable energy generation, solar energy, wind energy, and other green energy) and new-energy vehicle sales in China under the green economy. A range of research techniques will be employed in this study, including case studies, literature reviews, and empirical data analysis. Examining current theoretical frameworks and combining empirical data will show how economic growth affects green technologies and related industrial developments. The study aims to provide essential insights for policymakers, other stakeholders to develop strategies and policies to harness the potential of green technologies and related industrial development to achieve sustainable economic development.

India is one of the world's youngest countries and a large portion of the population is under the age of 25. While discussing skills and employability, India is one of the most pertinent country with human resources to be properly explored. In comparison with developing countries, developed countries have grown at a faster rate and similarly, in India, urban areas are progressing faster than rural areas in economic growth and development. To close the gap, the government launched numerous programmes in accordance with Sustainable Development Goal 8 (SDG 8), which supports employability-boosting skill development and fosters inclusive and sustainable economic growth, full and productive employment, and decent work for all. The majority of young people are not aware about the programmes are not reaching the masses. Though India will emerge as the largest manpower supplier in the world, there is an upsurge in the number of college graduates entering the workforce every year, low employability rates exist even in metropolitan cities like Chennai, Delhi and Bengaluru. The study was conducted in Karnataka among college students to understand the students’ perception and level of understanding of the importance of employability skills for the growth of individual and national economy.

Human–Robot Collaboration (HRC) is an approach designed to meet the challenges of increased global competition, automate tasks that traditional industrial robots cannot handle, and assist an aging workforce in future assembly lines. Collaborative robots are specifically designed for HRC, combining human intelligence, flexibility, and tactile sense with robotic endurance, speed, and repeatability. This paper con- siders an unloading and packaging process as an application of HRC to improve the productivity and ergonomics of assembly workstations. The process based on HRC is investigated. Specifically, the process is analyzed, and a new automated scenario is then designed using a collaborative robot. The developed task is subsequently simulated using RoboDK and Simio. Furthermore, an economic feasibility study is per- formed to showcase the potential for improvements in productivity and cost savings. This paper first summarizes safety concepts, then describes methods to maintain safety throughout the deployment process. It also highlights the benefits that collaborative robots can bring to assembly lines.

The Indian IT industry has gained an iconic status in the Indian economy and is considered a highly noteworthy economic growth engine in India's success. The objective of this research is to find out the relationships between personality and mentoring functions received. The study adopted a cross-sectional survey-based research design and data has collected from 390 employees from the IT Sector. The regression analysis exposed the effect of personality dimensions like openness to experience and neuroticism on career mentoring, the analysis also revealed like personality dimensions openness to experience, extraversion, and conscientiousness are significant predictors of psychosocial mentoring. It was found from the regression analysis that openness to experience, conscientiousness, and agreeableness are significant predictors of role modeling function.

Many studies have been done for Entrepreneurial development but only few have done the research on awareness on Government schemes to develop the Entrepreneurship. If the Students gets awareness it will help them to start a business with their team or individually. By creating the awareness we can give more employment opportunity and also it will help to develop our economy by offering more products and services from different entrepreneurs. Entrepreneurship will help to reduce the poverty and also it will help to provide more employment opportunity. An attempt is made in this paper to measure the level of awareness about the Government schemes to help the students to start their own business. The data was collected with the help of structured questionnaire from 168 College students at Bangalore district. Descriptive Statistics, weighted average rank and correlation was used to analyses data. The term ‘Entrepreneurship’ irrespective of gender difference where Commerce students seemed to be more aware than students in another stream. The respondents are unaware about the legal formalities for starts ups and entrepreneurial supporting schemes of Government.

The Reserve Bank of India (RBI) claims that the banking industry in India is adequately funded and well-regulated. The nation has significantly better financial and social conditions than any other nation in the world (Trivedi, A. K. (2002). ‘Economic Reforms and Banking Scenario: An Analysis’, Indian economic panorama, A quarterly journal of agriculture, industry, trade and commerce, special banking issue (pp. 6–8).). This paper has been articulated based on the descriptive method of research with secondary data sources. Data has been collected from various government bank reports and private bank reports in their respective web portals. The collected data pertaining to the performance of both government and private sector banks are tabulated for interpretation. The overall gross NPA of the banking sector has declined significantly due to various tight policies of the finance ministry and Reserve Bank of India. It is identified that banking performance is determined by its performing and non-performing assets. In this study, the business performance of the selected banks such as State Bank of India, Bank of Baroda, and Indian Bank has been considered for the comparative analysis with certain selected private banks. The SBI has its NPA accounts recorded as 3,593,597, BOB with 683,257 accounts and the IB with 950,114 accounts. Among the selected private banks, HDFC Bank Limited has the highest NPA accounts with 1,301,624, the Axis Bank with 577,952, and Kotak Mahindra Bank with 269,807 accounts. On the whole, the private sector banks are performing well as compared to public sector banks in terms of controlling their NPA rates in recent years.

This study aims to identify the underlying factors contributing to the reluctance among Palestinian students to enroll in education majors in light of the tendency towards technological majors especially after the COVID-19 period. It also aims to anticipate if there are any statistically significant differences in the average reasons for the students’ reluctance to enroll in education majors in Palestinian universities in the Gaza governorate, based on the variables of the academic program (Diploma or bachelor), university and gender. In order to achieve the study results, the study adopts the descriptive analytical approach. The study population is comprised of students enrolled in the Palestinian universities located within the Gaza governorates, namely the Islamic University, the University College of Applied Sciences, and Al-Aqsa University. The study sample comprised a total of 197 males and females. The study finds that there are no statistically significant differences in the average reasons for the reluctance of students to enroll in education majors in Palestinian universities in the Gaza governorate, based on the study variables. The study further finds that the provision of employment opportunities for graduates of education majors, coupled with encouragement towards self-employment, stands as a crucial objective. The study recommends raising awareness through various media channels and electronic platforms represents a viable approach. It also recommends employing technology and modern education strategies in students’ training in schools, coupled with encouragement towards the teaching profession as a promising endeavour.

This study investigates the impact of an educational program utilizing “Simple Mind Pro” for mind mapping on enhancing cognitive performance in curriculum design. The primary research question addresses the influence of mind mapping strategy on cognitive performance development in the curriculum design course at the University College of Applied Sciences (UCAS). To achieve this, a semi-experimental approach was employed, involving the administration of an achievement test to (60) female students from (UCAS) in Gaza during the academic year 2022–2023. The researcher divided the sample into an Experimental Group and a control sample, each consisting of (30) female students, Data analysis was conducted using the statistical software SPSS.The key findings of the study indicate statistically significant differences favoring the use of the mind mapping strategy over the traditional method in enhancing cognitive performance in the curriculum design course. Specifically, the mind mapping method increased knowledge levels from (35.1%) to (61.6%), while the traditional method raised knowledge levels from (35.1%) to (47.6%). These differences were statistically significant at the (0.05) significance level. As a result, the study recommends that educational supervisors promote active learning environments by encouraging teachers to undergo training workshops on modern teaching strategies such as the mind map strategy, which can boost students’ motivation to learn.

In the context of today's rapid technological advancements, the proliferation of Internet of Things (IoT) gadgets has significantly impacted consumer preferences and purchase decisions. This study is dedicated to exploring the intricate interplay between consumers’ intentions to purchase IoT gadgets and the multifaceted factors of perceived value and affordability. With a comprehensive study population of 225 respondents, this research delves into the dynamic relationship between these variables. Perceived value is assessed as a subjective measure of the inherent worth of IoT gadgets, considering their features, utility, and alignment with individual needs. Simultaneously, the concept of affordability encompasses the financial aspect, examining whether the cost of IoT gadgets aligns with consumers’ budget constraints and perceived value. Through rigorous statistical analysis and structural equation modeling, this study unveils the nuanced connections between perceived value, affordability, and the intention to purchase IoT gadgets. The insights gleaned from this research provide valuable contributions to the evolving landscape of consumer behavior in the realm of IoT gadgets, offering implications for manufacturers, marketers, and policymakers striving to address consumers’ ever-changing desires and requirements.

This study examined the transformational impact of social media marketing on brand equity with a special emphasis on the distinctive setting of luxury fashion businesses. This study investigated the complex relationships that exist between social media techniques and the aspects of brand equity, which include brand awareness, perceived quality, brand associations, and brand loyalty. A questionnaire was developed using the descriptive-analytical method to collect data from a small, random sample of Gazan people in Palestine. 304 respondents provided the data, which was then analyzed using simple regression. The results showed that social media marketing affected brand equity. The results of this study provided a detailed knowledge of how old branding paradigms are altered by digital channels, opening the door to strategic insights that make brand management easier in the dynamic environment of luxury fashion marketing.

The study aims to examine the adoption of mobile payment technologies in Palestine with a focus on three key factors: infrastructure and access, trust and security, and usability and convenience. Through careful analysis, this study attempts to comprehend the intricate relationships between these factors and how they impact consumers' tendency to utilize mobile payment options. The study comprises 312 individuals, and multiple regression analysis is used. The findings indicate that the adoption of mobile payment technology by Palestinian consumers is influenced by factors such as infrastructure and access, trust and security, and usability and convenience. The findings of this study can shed light on the most effective methods for boosting the use of mobile payments in Palestine, giving decision-makers, financial institutions, and technology providers valid and valuable data for creating a more transparent and technologically sophisticated financial landscape.

This study aims to investigate the correlation between food safety and purchase intentions while also examining the mediating role of information quality. A quantitative approach will be utilized for this research. Descriptive and various statistical analyses, including Structural Equation Modeling (SEM) with Smart PLS, will be employed. The distribution of questionnaires will be organized and facilitated by enumerators. The sample will be selected using a purposive sampling approach. We hold the expectation that this study will yield the anticipated outcomes.

This paper explains the study of the trend discrimination in the workplace. The discrimination is hardly ever curbed anywhere even though no one should be subjected to discrimination, especially in the workplace. Workplace discrimination entails showing partiality towards certain applicant and employee groups and treating them unfairly. It may result from erroneous perceptions that one is superior to the other due to differences in appearance, beliefs, or state of mind and body which lead to inequality. The qualitative approach is a research methodology that emphasizes exploring and understanding phenomena in-depth by examining the subjective meanings, interpretations, and experiences of individuals or groups. It is characterized by its emphasis on context, interpretation, and the use of non-numerical data. This study finding was enabled the exploration of personal narratives, emotions, and subjective interpretations, shedding light on the lived experiences of employees affected by discrimination and harassment. It allows to uncover the underlying social and cultural dynamics that contribute to coping strategies and resilience demonstrated by individuals within these contexts. Workplace discrimination can be influenced by the organizational culture and policies. Originality this study can conjoint the future research step in solving the discrimination issues.

This paper examines the Inter Planetary File System (IPFS), a decentralized file storage and distribution protocol that aims to supplant the traditional client-server model of the internet with a distributed paradigm. The research objectives encompass evaluating the performance of IPFS in terms of storage and retrieval speed, assessing its security features, and exploring potential use cases. Experiments were conducted to measure the performance of IPFS and to compare it with traditional centralized storage solutions. The findings reveal that IPFS offers several advantages over centralized storage solutions, such as enhanced security, superior efficiency, and the capability to function without a single point of failure. However, there are also limitations, including the requirement for ample network bandwidth and storage resources.

This study examines the dynamics of green advertising’s influence on customers’ environmental views, concentrating on how it affects the automotive sector. This study, which examines the impacts of environmentally conscious advertising, aims to clarify the complex relationships between green messages and consumer attitudes toward sustainability. A questionnaire was developed using the descriptive-analytical method to collect data from a small, random sample of Gazan people in Palestine. 302 respondents provided the data, which was then analyzed using simple regression. The results showed that green advertising affected Palestinian consumers’ perceptions about the environment. This research contributes to a more excellent knowledge of the role advertising plays in creating pro-environmental attitudes within the automotive industry by looking at how green advertising techniques impact perceptions, values, and actions. The findings of this study have significant ramifications for companies looking to successfully convey their environmental activities while also illuminating the more general relationships between advertising, consumer behavior, and environmental consciousness.

Within the changing environment of the hospitality business, this study explores the complex link between brand reputation and consumers’ willingness to pay a premium price. This study looks closely at how customers’ views of value, trust, and quality are affected by a hospitality brand's reputation and how this affects their willingness to pay more for premium experiences. This research tries to identify the processes that lead customers to willingly spend on high-priced services in the context of hospitality by examining the various dimensions of brand reputation and their cascade impacts on consumer behavior. A questionnaire was developed using the descriptive-analytical method to collect data from a small, random sample of Gazan people in Palestine. A fundamental regression analysis assessed the data collected from 286 participants. The findings indicated that the brand reputation significantly impacted the willingness of Palestinian customers to pay a premium price. The insights from this research contribute to our comprehension of how brand reputation within the hospitality industry shapes customer preferences and purchasing decisions. This knowledge strategically impacts brand management and pricing tactics in this cutthroat market.

This study aims to analyze corporate governance mechanism on the disclosure of corporate social responsibility. The samples are sharia compliant companies in energy sector listed at the Indonesia Stock Exchange of 2017–2021 period. The independent variables are board of directors (BOD) and audit committee (AC) characteristics, and the dependent variable is Corporate Social Responsibility (CSR) that is measured by GRI standards. This study analyzed the data using multiple regression. The findings of this study show that BOD size, BOD education, and AC expertise have positive and significant effects on CSR disclosure, while BOD gender, AC gender, and AC Education have no effects on CSR disclosure.

The compelling impact of country of origin on Palestinian customers' buying decisions is explored in this study. This study, which examines how the country of origin affects customer perceptions, preferences, and decisions in the context of the Palestinian market, aims to understand the complex dynamics at play. This study provides insight into how the country of origin influences Palestinian consumers' purchasing intentions and behaviors by examining how country-of-origin cues interact with elements, including quality judgments, brand loyalty, and cultural predispositions. A questionnaire was developed to collect data from a small, random sample of Gazan people in Palestine using the descriptive-analytical method. Simple regression analysis was performed to evaluate the data, which was gathered from 308 respondents. According to the results, Palestinian consumers' buying decisions were influenced by the country of origin. The findings of this study advance our knowledge of the cognitive and emotional factors that underlie consumer decision-making in a globalized economy, with significant ramifications for marketers, companies, and policymakers looking to successfully navigate and capitalize on the complex nuances of the Palestinian consumer landscape.

This study uses a bibliometric analysis to present the features and development of urban poverty publications in Malaysia. We used all Scopus and WOS documents spanning the years 1982 to 2023. The findings show that research on urban poverty has increased in Malaysia, particularly following the pandemic Covid 19. The analysis also exposes the most-cited authors and papers, as well as the most-discussed topics in this research field, emphasizing the current trend toward sustainability and resilience. Specific research themes and conceptual approaches are also provided as possible areas of study. This analysis has direct implications for the positioning of future academic research. Bibliometric studies have significant implications for universities and policymakers because of the growing significance of assessing scientific production.

The digital transformation of fintech products offered by the banks is on the cusp of revolutionary change. The competition among the bankers and tepid economic growth forced the banks to think about innovative marketing strategies that unmute client activities. A bank that can retain as few as 5% of its current customers can raise its profits by as much as 25% [1]. Banks get 80 percent of their income from just 20 percent of their customers [7]. With the digital banking sector expected to grow at a rate of 11.2%, the bankers are focusing more and more on the fin-tech products.

This study examines the factors that influence brand switching behavior by focusing on the Palestinian telecommunications market in the Gaza Strip. concentrating on network quality and reliability, pricing and value for money, customer service and support, and brand reputation and trust. 314 individuals' data were collected, and multiple regression analysis was used to analyze it. The findings indicated that brand switching behavior in the Palestinian telecoms sector in the Gaza Strip was influenced by factors such as network quality and reliability, pricing and value for money, customer service and support, and brand reputation and trust. The knowledge gained from this study is anticipated to help telecoms businesses improve their services and customer engagement initiatives while also advancing knowledge of consumer behavior in a particular socioeconomic setting.

Digital financial inclusion made revolutionary changes in the global as well as the Indian economy. The modern method of carrying out transactions with digitalization and technologies has transformed the conventional financial system into digital finance. The Young generation adopted and accepted it as the smartest way of financial development, but the senior citizen and their digital literacy are still a challenge for digital financial inclusion in the country. This study focuses on the digital financial inclusion of senior citizens in general and educated government service pensioners in particular. The study is based on primary data and it is collected from fifty government service pensioners with bank accounts and personal electronic gadgets, from the Kottayam District of Kerala. Factor analysis is the major statistical tool used for the analysis and the paper derived a conclusion due to different reasons educated and economically sound senior citizens in the country are not an active part of the national digital financial transformation.

Qatar hosted the FIFA World Cup in November and December of 2022. The 12-year journey that Qatar underwent to host the first-ever World Cup in the Middle East was challenging at times and fundamentally changed the nation. Qatar is home to more than 2 million immigrants, and conducting research among the residents will help us understand the effects of hosting a mega-event. The data for the study was collected from a population of Qatar residents. A population of Qatar residents served as the source of the study's data. A total of 209 samples were gathered, of which 107 other residents and 102 volunteers completed the form. The Psychological Place Attachment Scale (PPAS) by Li, M., and Frieze, I. H. (2011), the Psychic Income Scale by Kim and Walker (2012), and the Compound PsyCap Scale (CPC-12) by Lorenz et al. (2016) were the questionnaires that were used. Descriptive statistics, independent sample t-test, One-Way ANOVA, and Structural Equation Modeling Analysis are the statistical tools used in the study. A higher level of place attachment and psychic income was discovered in volunteers. When gender was taken into consideration, males were found to have higher levels of PsyCap compared to females. With regard to employment type, i.e., between students and working professionals, students were found to have better Place Attachment than working professionals. Lastly, when the difference was found based on years of experience, significant differences were found only in Psychological Capital, and it was high among those who stayed in Qatar for less than 10 years. The place attachment had a direct impact on Psychic Income, whereas no impact was found between Psychic Income and PsyCap, as well as Place Attachment and PsyCap.

Understanding the connection between sales promotions and brand equity is crucial in the dynamic environment of the Palestinian technology industry, where innovation and market competitiveness intersect. This study explores how different promotional techniques affect customers’ views of brand value, loyalty, and overall brand image as it looks at the impact of sales promotions on brand equity in this industry. This study attempts to offer insights into the strategic alignment of promotions and brand-building initiatives by closely examining the interaction between short-term promotional actions and the long-term consequences for brand equity. A questionnaire was developed using the descriptive-analytical method to collect data from a small, random sample of Gazan people in Palestine. 331 respondents provided the data, which was then analyzed using simple regression. The results showed that brand equity in the Palestinian technology sector was impacted by sales promotions. The study uses quantitative method to illuminate the complex dynamics at work, providing insightful recommendations for the marketing plans of the Palestinian technology sector and their potential influence on maintaining and boosting brand equity in a cutthroat market.

Delay in construction industry is a common problem in construction sector. Previous researchers have identified key performance indicators related to contractors, consultants, or owners that contribute to projects time overrun. This study aims to identify the major causes leading to project delays in the Gaza Strip's construction industry according to consultants view. The study have involved questionnaires that covered nineteen delay factors related to construction projects in Gaza, which were distributed to a population of sixty engineering offices, with a 90% response rate. The research reveals that poor communication of the consultant with other parties in the project, ineffective quality control by the consultant, the existence of disputes because of previous work between consultant the contractor, consultant’s delay in approving the contractor’s requests, and giving the consultant verbal instructions to the contractor are the most significant indicators of delay in construction projects. The study results suggest that consultants must have professional management experience, good technical control and financial capability to execute the project effectively.

This study examines the complex relationship between celebrity endorsements and customers' purchasing intentions by focusing on the fashion sector. This study tries to understand the mechanisms underlying celebrity endorsements' effect in a contemporary environment where they are used as a marketing tool more frequently. A questionnaire was developed using the descriptive-analytical method to collect data from a small, random sample of Gazan people in Palestine. 307 respondents provided the data, which was then examined using basic regression analysis. The results showed that the celebrity endorsement affected the purchasing inclinations of Palestinian customers. The study's findings contribute to a greater understanding of how celebrity endorsements affect consumer behavior in the context of fashion and beyond, in addition to providing insights vital for marketers looking to enhance their tactics.

This paper examines the complex relationship between Arab students' academic pursuits and cultural settings and literature, especially English literature. It highlights how literature can both reflect and influence society values, customs and viewpoints, highlighting its importance in promoting critical thinking and cross-cultural understanding. It explores the value of English literature for Arab students, noting that it can foster intercultural understanding and extend intellectual horizons. It also discusses the difficulties Arab students face when reading English literature, including linguistic obstacles, cultural differences and administrative roadblocks. It also discusses concerns of relevance, cultural dissonance, and employment possibilities after graduation as it navigates the difficulty of reading Western literary texts within Arab cultural contexts. Despite these obstacles, the paper promotes the transforming potential of reading English literature and calls for supportive policies and inclusive learning environments to enable Arab students to pursue their literary ambitions. The paper affirms the value of literature in promoting empathy, intellectual development and a more interconnected world and calls for group initiatives to break down barriers and advance cross-cultural literary engagement.

Foreign Language Speaking Anxiety (FLSA) is a phenomenon that significantly influences oral modality and English speaking fluency negatively, where second language learners potentially have impediments that prevent their fluency in different situations. This study aimed to understand the process and mechanism of FLSA in English among Jordanian students inside and outside classroom settings. The sample was chosen from the Zarqa University (ZU) in Jordan from English Language Department. The qualitative research method was used to explain the process and mechanism of the anxious behavior of the students’ speaking anxiety scenarios. The findings revealed that anxious behavior includes Fear of Negative Evaluation, Avoiding Participation, Shyness, Lack of self-confidence, Teacher-centered role, Oral Communication Apprehension, and Loss of Self Confidence. Implications were suggested to reduce and alleviate the negative impacts of these factors on the smoothness of oral communication and speaking fluency.

This paper examines Fadia (2014) novel Willow Trees Don’t Weep where memory and mourning, forgetting and forgiveness are integrated to show the dialogic nature of these elements and the possibility of them coming together. It shows how the personal, the collective, and the historical memories can be amalgamated in the novel by drawing from the works of Halbwachs, Paul Ricoeur, and Pierre Nora. Willow Trees Don’t Weep relates a narrative of Najwa who through memory tries to reconstruct her past, the image of a father who abandoned her when she was three to become a terrorist, and her identity. With the help of scattered sites of memory (lieux de mémoire) everywhere in the novel, such as photos, letters, gifts, and her father’s diary, the protagonist can inscribe her memories as a narrative. At the end of the novel, she is able to forget and forgive to be able to mourn and go on with her future. Faqir also opened the way for a whole generation to mourn and for history to be written from a different perspective.

This research paper investigates the ideology of peace in Queen Rania’s speech on interfaith dialogue and social cohesion through a political and critical discourse analysis approach. The study aims to identify the semantic devices employed in the speech and assess their effectiveness in conveying Queen Rania’s message, with a focus on her February 2023 speech in Washington. A qualitative research approach adopted in this study, focusing on the analysis of linguistic features, rhetorical devices, and ideological implications of the speech. Drawing on established methods of political and critical discourse analysis, the data collection and analysis process involves examining the speech’s transcript for lexical choices, syntactic structures, rhetorical devices, and underlying ideologies encoded in the speech. The study provides a comprehensive analysis of the semantic devices used in Queen Rania’s speech, including metaphors, rhetorical questions, repetition, tone and style, narrative structure, intertextuality and cultural references, and the use of ethos, pathos, and logos. The findings revealed that these devices are effective in engaging the audience, evoking vivid imagery, challenging assumptions, and establishing empathy and shared experiences. The study also found that the semantic aspects, including lexical choices and repetitions, were constructed to depict a positive portrayal of Islam, counter the polarization narrative, and promote the idea of transcending beyond polarization and racism that exists in society today. Furthermore, the speech’s content and context are found to be relevant to contemporary socio-political issues such as globalization, migration, and the impact of social media on polarization. Queen Rania’s call for unity, understanding, and the embracing of shared values highlights the importance of her message in today’s increasingly divided world.

The Malaysian Cooperatives Transformation Plan or TransKom (2021–2025) intends to transform co-operative sector as the third economic engine of the nation. To realise the aspiration, responsible agencies organise retraining, upskilling, and reskilling for co-operatives’ board members, management teams, employees, and members. With Islam as the official religion of the federation, mosque co-operatives contribute importantly to economic and financial stability of mosque institutions. With the steady stream of revenue, mosques host religious and educational programmes, and support community socioeconomic aspect. Hence, the board members of mosque co-operatives must possess skills to execute the responsibilities towards achievement of underlying objectives. The study aims to ascertain the set of skills essential to mosque co-operatives’ board members, then to examine the relationship of the skills with mosque co-operatives’ performance. Using cross sectional research design, the study deploys survey to gauge the perspective of mosque co-operatives’ board members towards the underlying issues. The results reveal that there are two sets of skills essential for board members, and both significantly influence the performance of mosque co-operatives. The outcomes of the study shall benefit strategic stakeholders in Islamic religious administrative, especially in building build back better society, revitalise economic and social sector during the post pandemic covid-19 era.

The study employed a quantitative approach to predict visitor satisfaction in ecotourism destinations. A set of questionnaires was divided into two sections to collect data. In this study, the sample consisted of individuals who had visited ecotourism destinations in Indonesia. Convenience sampling techniques were also utilized. The data analysis will be conducted using Smart-PLS. The study will investigate the relationship between destination attractiveness, destination quality, and visitor satisfaction, with visitor characteristics, destination image, and travel arrangement acting as moderators. The results of this study are anticipated to align with our predictions. Additionally, this study may offer several suggestions, implications, and limitations.

The aim of this research is to clarify how Princess Elizabeth in The Paper Bag Princess by Robert Munsch, challenges social norms by illustrating a non-stereotypical view of Elizabeth and her female empowerment by breaking traditional gender roles, she also challenges the modern view of the masculinity of a hero by reversing gender roles when she chooses to save Prince Ronald herself. By taking on the fire breathing dragon and outsmarting him, Princess Elizabeth defies typical princess roles and traditional fairytales. The present study employs a qualitative approach in investigating the employment of multimodality in picture books intended for children. The visual aids significantly augment the narrative, the illustrations served to enhance the portrayal of the character's emotions and conduct, and expressions on the faces of the main characters in the story by providing a more comprehensive and expansive representation. This narrative inspires individuals to challenge established conventions and delves into the conventional portrayal of women as only striving towards marriage. It emphasizes the importance for women to establish their own aspirations and for society to endorse their choices. Princess Elizabeth has the freedom to be whomever she desires without having the obligation to get married. The significance of the fairy tale lies in its ability to prompt inquiries about established gender norms. Despite its rarity, the conclusion is impeccable and aligns with feminist tenets.

The digital age has introduced technologies that allow easy access to scholarly materials, which has significant implications for teaching and learning English. Learners can access lessons and learning resources through online media. This research aims to analyze how these digital literature resources affect English learning. This research is significant because it will influence how teachers and learners approach English language learning. In addition, this research will show how learners and teachers can benefit from digital literature materials. In addition, there is a transition from traditional media to digital media, which should also apply in learning institutions. Therefore, the research will answer questions about the benefits, challenges, and opportunities of digital media for English language learning. This research used a qualitative research method. The method will combine literature review and feedback from English language learners. The study collected data from learners using an online questionnaire. The research shows that digital media adversely affects instructor-learner engagement, a prerequisite for an effective English learning environment. The study provides a guide on appropriate digital media features and recommendations for effective learning through digital media.

Digital Healthcare services are important to provide support for the citizens to manage their health and wellbeing needs, especially for senior citizens who are above 65 years of age. Effective use of these services could potentially present a lower healthcare cost while enabling the citizens to monitor their own health conditions. With senior citizen population is expected to reach 7.3% in 2023, Malaysia is considered as an ageing country and in the state of Selangor alone, the total population of senior citizen is at 5.6%. Therefore, it is important to investigate senior citizens’ usage of digital healthcare services and how these services can improve their health and wellbeing. The aim of this research is to study the user rate of digital healthcare services among senior citizens living in Selangor. This research will use SELangkah mobile application; a service offered by the State Government of Selangor, as a case study for this research. The methods will be through descriptive data analysis covering the user rate level and the most used features of the application services. It was found that the user rate of senior citizens is at 3.8% and the most used digital services includes SELangkah Saring, Bingkas, Zakat and Selvax. This shows that SELangkah application is an effective platform to execute state government’s initiative and for senior citizens, the most used features include Zakat payment, registration for health screening and vaccination purposes. Nevertheless, the low number of user rates among senior citizens are rather alarming which means a lot more awareness campaign will be the next best step for the service provider to consider.

This article examines the issue of extrajudicial killings in Indonesia and their impact on human rights values and police violence. Despite being violations of international human rights norms, extrajudicial executions continue to be justified through ambiguous criminal law standards and the discretion exercised by law enforcement agencies. The article suggests changing preventive measures by setting up an independent ex-post review system, avoiding political and racial bias, and putting legal prescription and proportionality into the rules of criminal law and terrorism law. These concepts aim to enhance legal certainty and safeguard human rights, thereby fostering a more democratic approach to counterterrorism. The regulation of extrajudicial killings, while still allowing for counterterrorism actions, can contribute to mitigating police violence by upholding human rights values.

Muslims have the religious obligation of engaging in five daily prayers, one of which is the significant Friday prayer, conducted as a congregational event following the Friday Sermon. Within Malaysia, the responsibility of providing these Friday Sermon materials to the national mosques is undertaken by the Jabatan Kemajuan Islam Malaysia (JAKIM). These documents, presented in both Malay and the Islamic Malay language (Jawi), are organized chronologically, with the latest on top. However, this chronological sorting system presents a challenge for users seeking specific documents aligned with particular Islamic perspectives. To address this issue, the current research strives to develop a conceptual framework for categorizing Friday Sermon documents into Islamic perspectives. The approach follows the Waterfall methodology, commencing with requirement identification and analysis and culminating in the design phase. The central outcome of this effort is the creation of a conceptual framework, which is executed through a sequence of actions including web scraping to acquire the desired documents, document cleaning, keyword extraction, tallying of recurring keywords, and ultimately, the categorization of documents based on distinct Islamic perspectives. The practical significance of categorizing these Friday Sermon documents cannot be overstated. By implementing such a system, users stand to gain considerably. It enhances the efficiency of locating specific content, facilitating swift identification of desired information rooted in Islamic perspectives. This novel categorization approach not only streamlines the search process but also empowers users to promptly access content aligned with their information needs. As a result, the proposed framework contributes to a more productive utilization of these sermon documents, aligning with the broader objectives of aiding users in their pursuit of knowledge from an Islamic vantage point.

Our research is an ongoing research (second year) of research on the Early Warning System For Fire Catcher application system. This second year's research aims to test the development of the Early Warning System For Fire Catcher application resulting from the first year's research, as an implementable system application prototype. System development prototype with the implementation of the Early Warning System into the implementation of internal control, mitigation and disaster preparedness for forest fires. This is based on the research background, namely that there are problems with the impact of forest, land and yard fires in Sumatra which have a high chance of causing a disaster. The research method planned in this study is descriptive analysis which describes the system analysis pengembangan that will be applied to forestry management organizations. The research method is supported by data collection techniques, namely through Forum Group Discussions (FGD), workshops, interviews and documentation. Research on the development of an Early Warning System is very important to do in Indonesia because implementation targets can be used to determine profitable application designs early in the system's life cycle. In the first year (2022) a system application prototype was created and reported in the form of a research report on the Early Warning System, which was then compiled and published in the Journal of Advanced Research in Fluid Mechanics and Thermal Sciences. In the second year (2023), the researchers continued the process of collecting data through questionnaires to increase the level of participation of respondents who have an interest in mitigating the prevention and handling of forest fires. This was done in order to obtain a broader picture regarding the implementation of the development of the Early Warning System prototype which already has rights and intellectual certificates from the Directorate General of Intellectual Property. This research is expected to have contributions and benefits for academics (future researchers and the other academic community), research on system development and mapping is useful for increasing lecturer competence in implementing the three points of Higher Education. The results to be achieved are the successful development of an early warning system development to detect forest fires of which being recorded in manual guide book as well as extensive Scopus indexed publications in Indonesia and the world as outputs in the first and second years of this research.

This study aims to examine the contribution of the concept of transcendental law to addressing legal gaps in Indonesia, offering a wider perspective on how the law can be directed towards achieving higher and more abstract objectives such as justice, effectiveness, sustainability, and fairness. Transcendental law is a legal principle that focuses on laws transcending the material and temporal worlds. In the context of converging legal thinking, transcendental law can help reach consensus and shared understanding in addressing legal gaps. In restructuring and transforming the legal system, transcendental law can guide changes that aim to achieve broader goals, such as justice, sustainability, and effectiveness. In the digital era, transcendental law can assist in developing a comprehensive regulatory framework that includes aspects such as privacy, data security, and copyright, while taking into account abstract values such as justice and sustainability. This study uses a literature review methodology and presents recommendations for legal reform in Indonesia. Overall, transcendental law provides a comprehensive outlook on how the law can be directed towards achieving larger and more abstract goals, contributing to legal reform in Indonesia.

Focusing on the well-being of students is extremely important because it involves the aspects of their inner psychology. This study aims to gain an understanding of how elementary school students experience well-being. To collect data we conducted, in-depth interviews with six elementary school students who live in the area of Pahang, Malaysia. Analyzing these interviews revealed themes, including personal strengths, social engagement, and family support systems. These findings offer insights for professionals seeking to understand perspectives on psychological well-being and can help promote both mental well-being and academic success, in the face of life challenges. This discovery brings a great contribution to professionals in the field of education. Those in education should acknowledge the role that parental involvement plays in the academic journey. By understanding the impact of engagement, educators can encourage parents to be active in fostering open communication, involving them in the decision-making process and offering resources and support in learning activities. Additionally, educators can work with parents to create a nurturing and supportive home environment that can improve students’ academic achievement and psychological well-being.

The optimization of PR roles and functions helps determine the communication effectiveness between the organization and the public. However, different organizations can have different interpretations and implementations of PR roles and functions. By applying a qualitative method and multiple-case studies approach, this research seeks to understand the different practices of PR roles and functions in government, corporations, and civil society organizations in the digital era. Data is collected through semi-structured interviews with a total of 18 institutions and further analyzed through thematic analysis. The results of the study found that in this digital era, the most dominant PR roles are communication facilitator and technician with commonly found PR functions are internal relations, publicity, press agentry, lobbying, and managing public affairs. Digital media platforms are considered the most significant communication media for PR activities, especially Instagram and Twitter.

The detrimental effects of corrosion on mild steel in marine environments have posed significant challenges for industries and infrastructures. To address this issue, this research explores the potential of utilizing Cocos nucifera leaf waste as a sustainable corrosion protection method for mild steel in marine environments. Two complementary electrochemical techniques, Fourier Transform Impedance Spectroscopy (FTIR) and Electrochemical Impedance Spectroscopy (EIS), were employed to investigate the corrosion inhibition efficiency and adsorption isotherm of Cocos nucifera leaf waste extracts on mild steel. The results demonstrate that the Cocos nucifera leaf waste extracts exhibit significant corrosion inhibition efficiency for mild steel in marine environments. The impedance data further reveals valuable insights into the adsorption behavior of the leaf waste on the metal surface. Implementing Cocos nucifera leaf waste as a corrosion inhibitor can contribute to reducing environmental pollution, conserving natural resources, and promoting sustainable practices in marine industries. Moreover, the study encourages further research and development in the field of utilizing agricultural and waste materials for corrosion protection, thereby fostering a greener and more resilient future for marine infrastructure and ecosystems.

This study aims to determine the relationships and influences of managerial ownership, institutional ownership, foreign ownership and tangibility on the capital structure of LQ45 companies from 2019 to 2021. The sampling technique used was purposive sampling with a total sample of 75 samples, covering a research period of three years in 25 companies. The data analysis method used panel data regression analysis, which revealed that when considered together, managerial ownership, institutional ownership, foreign ownership and tangibility variables all affect capital structure. However, when considered individually, only tangibility has a significant impact on capital structure, while managerial ownership, institutional ownership and foreign ownership do not affect the capital structure.

A crisis is an event that might happen to the entire organization. Public relations must adjust the pattern of crisis communication with the changes in people’s lifestyles in consuming information through mobile communication. Social media presents the public opinion towards organization. So that public relations frequently monitor the digital media and interact with public every day in social media even to handle crisis. This research aims to measure the influence of narrative and dialogic communication content towards brand trust and negative crisis emotions. This study used a quantitative approach by conducting experiments. The total sample for this research is 118 respondents: 47 respondents for narrative group, 47 respondents for dialogic group, and 24 respondents for control group. The sample was chosen by nonprobability sampling method with purposive sampling techniques. Data collection was from 6 to 12 January 2023. Data collection was carried out using digital questionnaire tools. This study shows that negative crisis emotions decreased in the dialogic communication group than narrative group, although not significantly. And for all the hypothesis, this result did not find any significant differences regarding changes in brand trust and negative crisis emotions from post-crisis Sanmol syrup drug users in both the narrative content and dialogic communication content treatment groups.

Humanitarian businesses have to plan their logistics needs, plan the components they have to acquire, and supply them to the affected regions swiftly, which calls for cautious planning. With the growing number of catastrophes occurring every year, humanitarian operations have to be capable of supplying aid efficiently. This research paper analyzes the Malaysian humanitarian operations scenario as well as the logistical readiness challenges between the government agencies, namely the Malaysian Civil Defense Force (MCDF) and Non-Governmental Organizations (NGOs) registered with the National Disaster Management Agency (NADMA) during humanitarian operations in Malaysia. As a result, this study leveraged prior literature to provide a conceptual framework and identified three critical aspects of a successful humanitarian operations framework: logistical planning, human resource management, and logistics coordination. The NGOs additionally play a key function in easing the workloads of the authorities over the control of the post-disaster humanitarian useful resource distribution process. The most important factor for successful humanitarian operations is logistical readiness. The results showed that there were numerous logistical bottlenecks in humanitarian operations, which were caused not by the inefficiency of the humanitarian organizations but by the insecurity during the flood. As a result, a contingency plan must be developed to minimize possible risks and disruptions. Previous studies had concluded that inefficiency was the prime cause of late aid received. However, insecurity issues during catastrophes were found to be the primary factor of recurring bottlenecks in aid relief.

In the era of globalization and the digital age, TikTok is widely used by social media users. On TikTok social media, the public demands a lot of content that discusses Bali. As a result, many content creators create content about Bali with their own characteristics. Therefore, content creators must have a different strategy than others to develop their branding. This research discusses the personal branding strategy of the TikTok account @edwin.gst as a content creator. The research method used is qualitative and descriptive, based on the results of interviews with direct sources. Based on the research results, it is known that in the strategy formulation stage, Edwin wants to develop his Branding around Balinese Cultural content and the value of tolerance that he shows in his content. Edwin builds branding about himself from Bali with the hashtag #edwinbali in the caption. Edwin’s content has received positive responses every day. It has succeeded in influencing people outside Bali to understand Balinese culture and customs, especially in spreading Balinese values and culture that are well accepted and applied by the community in everyday life. This shows that Edwin can represent the local wisdom of the Balinese people through his personal branding.

Indonesia is a country that has beautiful destinations. Indonesia’s natural beauty can increase the arrival of foreign tourists if appropriately managed. The arrival of foreign tourists will be able to improve the economy of the community around the destination. But in reality foreign tourist arrivals sometimes go up and sometimes down. This can be seen in the data obtained from the Indonesian Central Bureau of Statistics (BPS) for 2006–2021.The purpose of this study is to forecast tourist arrivals to Indonesia using the Long Short Term Memory (LSTM) method because the method is capable of handling sequential data such as tourist arrival data. This study also compares the 2006–2009 dataset divided by 0 and without 0, and the 2021 dataset with 0 and without 0. To get the best results, these results are evaluated using the Root Mean Square Error (RMSE), Mean Absolute Percentage Error (MAPE), and Mean Absolute Error (MAE). The test results obtained for 2006–2019 data with 0 have the best value on MAPE which is 6.51. While the results of the RMSE test with the best value are found in the 2006–2021 data without 0, namely 101618.80 and for testing using MAE the best value is found in the 2006–2021 data, namely with a value of 91922.33. Based on these results, it can be concluded that the more data the more accurate it is if the data is clean or does not have a value of 0.

This qualitative study investigated discrimination against people with mental illnesses in Indonesia, which is contrary to the Convention on the Rights of People with Disabilities in the National Mental Health Act (MHA). The tradition of shackles (pasung) has resulted in ongoing suffering due to ineffective actions that violate human freedom and are contrary to human values. We discuss the impact of discriminatory actions on individual freedom rights in the context of human rights and dignity. The results of this study on the number of cases of shackles and the differences between International Mental Health standards and the Indonesian Mental Health Act are also presented. This study examined the consequences of and relationships between the National Mental Health Act’s ineffectiveness and ongoing human suffering.

The current research addresses the issue of low organizational commitment among Malaysian blue-collar manufacturing employees by investigating the role of perceived organizational support. It aims to bridge medical/nursing and organizational behavior research by analyzing work-related stress, job satisfaction, and organizational commitment through sequential mediation analysis. The research is based on the job demands-resources theory and involves data from 466 blue-collar manufacturing employees in Klang Valley, Malaysia. Findings indicate that (1) perceived organizational support positively influences organizational commitment and job satisfaction, while negatively affecting work-related stress. (2) Job satisfaction positively impacts organizational commitment, whereas work-related stress negatively impacts both organizational commitment and job satisfaction. The research confirms (3) the sequential mediation of work-related stress and job satisfaction in the relationship between perceived organizational support and organizational commitment. This highlights the importance of managing work-related stress and enhancing job satisfaction to foster a supportive work environment and strengthen organizational commitment. Future research suggestions include longitudinal designs and diverse samples. Ultimately, this research can inform human resource policies for blue-collar manufacturing employees in Malaysia.