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Ear Economy

China Audio Streaming Programs Study

verfasst von: Ying Huang

Verlag: Springer Nature Singapore

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of China's audio streaming programs industry. It interprets the emergence of the “ear economy” through the subjects of media ecology, media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology.

The book skillfully weaves together historical, cultural, and industry studies, along with textual and critical discourse analysis. This interdisciplinary work contributes to multiple academic fields including literary and cultural studies, media and communication studies, China/Asia studies, and political theory.

Inhaltsverzeichnis

Frontmatter

The Development of China’s Audio Streaming Programs

Frontmatter

Chapter 1. Background of the Birth and Development of China Audio Streaming Programs

Abstract

After the founding of New China, China’s broadcasting industry began to develop. At 3 p.m. on October 1, 1949, Chairman Mao Zedong solemnly proclaimed that the Central People’s Government of the People’s Republic of China was established.

Ying Huang

Chapter 2. The History of Audio in China

Abstract

Audio streaming programs refers to all audio-mediated content that is distributed and listened to via the Internet. The audio streaming programs studied in this paper are divided into two major categories, non-fiction and fiction, in terms of general categories. Among the branches are podcasts, audiobooks (including radio dramas), live audio broadcasts, and Internet radio stations, and other implementations.

Ying Huang

Research on China’s Internet Audio Program Industry in Comparative Perspective (2011–2022)

Frontmatter

Chapter 3. U.S. Podcast Industry 2011–2022

Abstract

According to the Interactive Advertising Bureau’s data, U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media.

Ying Huang

Chapter 4. British Podcast Industry 2011–2022

Abstract

Statistically, the frequency of podcast listening in the UK in 2021–2022 is generally consistent, with the same percentage of listeners listening multiple times a day, once a week, and never, and with only slight differences in multiple times a week, once a week, multiple times a month, and once a month listeners.

Ying Huang

Chapter 5. World Audiobook Development 2011–2022

Abstract

As per Deloitte, an international audit and advisory firm, in its article published online in December 2019, “The Rise of the Audiobook and Podcast Market: 2020 Forecast for Technology, Media and Communications,” published online in December 2019, the global audiobook market is expected to grow by 25% in 2020 to reach $3.5 billion.

Ying Huang

Chapter 6. China Podcast Industry 2011–2022

Abstract

On March 2, 2011, Douban Radio changed its name to Douban FM, and in August 2012, Himalaya FM was established as a UGC (user-generated content) platform, aiming to become the YouTube of the audio world. With the slogan “Everyone is a podcaster,” LIZI FM 1.0 was launched in October 2013, which allows users to record and upload programs after registering.

Ying Huang

Chapter 7. The Development of Audiobooks in China from 2011 to 2022

Abstract

The Chinese market for audiobooks is considered to be the second largest in the world (Linda Lee, Audiobooks: Taking the World by Storm, Oct 14–18, 2020, Frankfurt Audio, https://www.dosdoce.com/wp-content/uploads/2020/09/Audiobooks-Taking-theWorld-by-Storm.pdf, p. 5, Retrieved Nov 25, 2022). Since the rapid development of digital reading in China, a number of audiobook platforms, reading apps, video sites, as well as the traditional publishing industry have all attempted to enter the audiobook market.

Ying Huang

Chapter 8. The Current Situation and Trends in Knowledge Audio Development Around the World After 2011

Abstract

The clubhouse was founded by Paul Davison and Rohan Seth in the fall of 2019, and was initially known as Talkshow. The name of the app was changed to Clubhouse in March 2020, and the iOS version of the app was also officially launched at the same time. It secured $12 million in Series A funding in May 2020 from Product Hunt's Ryan Hoover, and the company was valued at $100 million. In May 2020, Clubhouse received $12 million in Series A funding from Product Hunt's Ryan Hoover, Coinbase's Balaji Srinivasan, Tilt.com's James Beshara, and others, valuing the company at $100 million. Clubhouse has completed a cold launch at this point in time.

Ying Huang

Chapter 9. Status and Trends of Knowledge-Based Audio Development in China After 2011

Abstract

There has been an increase in the per capita disposable income of Chinese citizens in recent years, a change in consumption structure from survival to development has taken place, and a transformation has taken place in the public's concept of consumption. Increasingly, people are becoming accustomed to acquiring knowledge through the payment of knowledge, which has led to the development of related industries in the field of knowledge payment in recent years. There is a wide variety of product forms that are available to customers nowadays, such as video, audio, live broadcasting and graphics, in China's knowledge payment industry.

Ying Huang

Research on the Development Platform of Audio Streaming Programs

Frontmatter

Chapter 10. XiaoyuzhouFM

Abstract

This chapter introduces the history of China’s podcast platform XiaoyuzhouFM and analyses its industrial development in detail.

Ying Huang

Chapter 11. Himalaya

Abstract

Da-di-da, da-di-da, the trumpet begins to play! Many of us still remember the crisp sound of the transistor radio every afternoon of the 70s and 80s. As time has evolved and technology has advanced, the traditional radio station has gradually come to an end, and audio has gradually lost its value as a medium.

Ying Huang

Chapter 12. Missevan App

Abstract

Despite being a verticalized ACGN audio platform, Missevan FM offers both unity and singularity in its audio content. Missevan FM appears in the second tier of network audio platforms in the China Network Audiovisual Development Research Report (2023), ranking on par with Dragonfly FM and only second to Himalayan FM, which has an extensive audio content ecology.

Ying Huang

China Audio Streaming Programs

Frontmatter

Chapter 13. JustPod

Abstract

JustPod is China's leading podcast and digital audio company, offering 21 original podcasts that inform, entertain, and connect people through listening. At the same time, JustPod is the first professional corporate audio service provider in China, providing top brands and corporate organizations with “one-stop” audio content solutions.

Ying Huang

Chapter 14. ShengFM

Abstract

One of the most powerful media in the field of media is sound. It has the unique ability to convey a message in a manner that is deeply personal, thought-provoking, and emotionally resonant for the listener. As technology advances, podcasting has emerged as an up-and-coming form of media that enables people to interact in a whole new way.

Ying Huang

Chapter 15. The Podcast Program of Killing TV

Abstract

Killing TV, a film and TV podcast, debuted in 2019 and has since amassed over 90,000 fans on Xiaoyuzhou as well as over 800,000 broadcasts on Himalaya, making it a beloved podcast for fans of small-language dramas.

Ying Huang

Chapter 16. The Book Is Done

Abstract

The Book is Done, a book program run by Jian Ning, Yuan Ling, and the Village Chief, has become a quiet corner of a fast-paced world. In this podcast, three people discuss a book, express their lives through reading and serve as an antidote to the readers’ daily lives.

Ying Huang

The Case Study of Audio Streaming Programming

Frontmatter

Chapter 17. Serial

Abstract

Sarah Koenig, who worked as a journalist for the newspaper before founding the Serial, was its founder. It was her story about a lawyer whose license had been revoked that drew the attention of Rabia, a young lawyer of Pakistani descent, whose neighbor, Adnan Syed, was arrested and jailed in 1999 for strangulating his Korean ex-girlfriend, Hae Min Lee, on the testimony of a friend who had “helped dispose of the body”.

Ying Huang

Chapter 18. Welcome Back To Sound

Abstract

Welcome Back To Sound is the first original sound interactive companion reality show in China. During the first season, He Jiong, Xie Na, and Yi Yang Qianxi served as resident guests, while in the second season, Jing Bo Ran and Dong Zi Jian served as resident guests.

Ying Huang

Chapter 19. The Three-Body Problem

Abstract

Liu Cixin’s The Three-Body Problem won the Hugo Award in 2015, the highest honor in science fiction. The Three-Body Problem jumped from the 50s to #1 on Amazon’s book sales chart on the day of the award. A total of 8 million copies of the Three-Body Problem trilogy have been sold worldwide and have been translated into 31 languages. Both Barack Obama and Mark Zuckerberg are known to be fans of his work. Chinese Internet entrepreneurs Lei Jun, Ma Huateng, and Zhou Hongyi have recommended The Three-Body Problem on multiple occasions, and said that the book influenced their company strategies.

Ying Huang

Chapter 20. We Know Nothing

Abstract

In 2019, a group of young people dedicated to cultural exchange and communication founded the podcast We Know Nothing. Their homepage says We Know Nothing is a pan-cultural podcast, updated every Tuesday, to share with you the works that move us most. By listening to this podcast, we hope to remind ourselves to always be curious about the world, and we can be found on all major audio platforms, so please feel free to subscribe and listen.

Ying Huang

Chapter 21. Analyses of the Audience for Grandmaster of Demonic Cultivation

Abstract

MissEvan released the Grandmaster of Demonic Cultivation radio drama in 2018, which capitalized on the great influence of the original novel in creating a compelling audio drama that is very similar to the original novel, showcasing the exciting storyline and characters of the original novel. It was the production team’s great success in leveraging the great influence of the original novel that resulted in a compelling radio drama that was extremely close to the plot and showed all of the exciting storylines and characters in the original novel.

Ying Huang

Study on the Development Trend of Ear Economy in the Context of Global Audiovisual Ecology

Frontmatter

Chapter 22. Research on Cultural Tourism Is Empowered by Podcasts

Abstract

In recent years, with the increasing popularity of podcasts, podcasts have gradually become a new carrier of content favored by young people, and more and more creators have begun expressing themselves and sharing their knowledge, opinions and lives through audio podcasts, which have gradually become a new blue ocean of content creation.

Ying Huang

Chapter 23. Podcasts as a Creative Tool for Film and Television

Abstract

Only Murders in the Building is a crime mystery comedy. There are three strange neighbors living in an upscale New York City apartment, Mabel (Selena Gomez), Charles (Steve Martin), and Oliver (Martin Short), who are all fans of detectives and share their love for the detective radio true-crime podcast All Is Not OK in Oklahoma. After being caught up in a murder in their apartment, they realize there is more going on than meets the eye, and decide to investigate the case on their own, producing their own detective podcast in the process.

Ying Huang

Chapter 24. Study on Podcasting Empowered Brands

Abstract

The term podcasting derives from Apple’s iPod and broadcasting, a type of digital broadcasting. In 2004, Adam Curry developed software for the iPod and launched the program “Daily Source Code”. As podcasting entered the public eye, Adam Curry became known as the “father of podcasting”. Several podcasting applications and software programs emerged in the United States in a short period of time, but the imperfections of the objective conditions at the time and the image revolution still made podcasting a trough.

Ying Huang

Backmatter

Titel: Ear Economy
verfasst von: Ying Huang
Verlag: Springer Nature Singapore
Electronic ISBN: 978-981-9720-34-7
Print ISBN: 978-981-9720-33-0
DOI: https://doi.org/10.1007/978-981-97-2034-7